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With a history spanning all the way back to 1983, DSI tyres has come a long way to establish themselves as the market leader by a wide margin. A member of the DSI Samson Group, a prestigious conglomerate in Sri Lanka, DSI Tyres currently serves more than 60 countries across 6 continents manufacturing superior quality bicycle tyres, motorcycle tyres, lawn & garden tyres, light truck tyres, and trolley wheel tyres. Being in business for more than 3 decades with continuous additions to their product range, DSI tyres now boasts a very engaging broad clientele spread across the nation. To develop a loyalty platform to include this diverse clientele as part of their customer retention initiatives was a big bottleneck DSI tyres faced and for this ShoutOUT Labs came up with a solution.
DSI tyres operates through third party vendors restricting themselves from having direct relationships with their end users. They opted to maintain communications with their customer base through postcards which was expensive, time consuming, and took a lot of manual data handling. The biggest challenge ShoutOUT faced was to automate the process in a cost effective way while keeping it simple for the end customers. Tracking the loyal customers who act as their brand ambassadors and rewarding them was another aspect their current loyalty program lacked. Coming up with a solution to include an end to end customer referral portal was another challenge that ShoutOUT was presented with.
A comprehensive end to end loyalty platform that automated the process of gathering customer data through incoming SMS and giving them instant digital rewards for being a part of the loyalty program was then developed to tackle the above mentioned challenges. Customers can get registered with the loyalty club and collect points by sending a text message with the unique code that comes with the tyre. DSI offers cash back rewards with mobile recharges and bill settlements at the time they send the code. Moreover, customers can refer their friends and earn more points which they can redeem for rewards they prefer. This platform also facilitates customer segmentation based on location, purchased tyre types, and purchase frequency and campaign management with real time analytics on the performance of both campaigns as well as on the overall loyalty program.